Do I need to know anything about AI or tech to work with you?

No. We explain everything in plain language. Our job is to understand your business — you don't need to understand the tech.

How long does a typical project take?

From a scoped brief to a live system: 2–6 weeks depending on complexity. The discovery and audit phase (2–3 weeks) always comes first, and is fully scoped before any build begins.

How does pricing work?

Every engagement is scoped before work begins and quoted as a fixed fee in writing — no open-ended billing, no scope-creep surprises. Discovery audits are currently free while we build our portfolio. We'll walk you through what your build would cost in the discovery call, once we understand your operation.

Who owns what you build?

You do. Every automation, every integration, every document. We don't retain access or set up dependency structures. Full documentation and handover is included in every engagement.

What tools do you work with?

Make, n8n, and Zapier for workflow automation. HubSpot for CRM. Claude API for AI agents. We're tool-agnostic — we recommend based on what fits your situation, not what we prefer to build in.

What if I'm not sure I'm ready?

That's exactly what the discovery call is for. If you're feeling the friction but aren't sure where to start, book the call. We'll tell you honestly whether automation is the right move right now — and if not, you'll still leave with a clearer picture of your operations.

Is my business data safe?

Yes. We follow NZ Privacy Act requirements and don't store or retain client data beyond what's needed for the project. Data handling practices are documented in every engagement.

AI & Automation Consulting · New Zealand

Tuesday, 4pm. The customer rings again. You still haven’t sent the quote.

We find exactly where your time is leaking, build the systems to plug it, and hand everything back to you — documented and yours to keep.

See How It Works

30 minutes · No obligation · No pitch deck · NZ-based team

NZ-owned & operated

Fixed-fee projects

You own what we build

PMP-qualified delivery

Sound familiar?

The problems we hear on every first call.

If two of these hit close to home, it's worth a 30-minute conversation.

Your team copies data between tools that should talk to each other.

Leads come in and the follow-up depends on someone remembering.

You added more tools but the admin somehow keeps growing.

Growth keeps stalling because your best people are always full.

The process

How our automation consulting process works.

We don't start building until we understand the problem. Every engagement follows the same structured sequence — and once you're a client, the cycle keeps delivering.

0130 min

Discovery Call

30 minutes. We map your current operations and identify the biggest automation opportunities. No pitch deck.

021–2 weeks

Systems Audit

We document your tools, workflows, and manual touchpoints. You get a written audit report regardless of whether we proceed.

032–6 weeks

Build

We implement the agreed automations with a defined scope and fixed fee. Documented as we go.

04Clean close

Handover

You own everything. Full documentation, training, and ongoing access. Retainer clients loop back to the audit — we find the next opportunity together.

↻ Back to Build

Discovery Call

30 min

30 minutes. We map your current operations and identify the biggest automation opportunities. No pitch deck.

Systems Audit

1–2 weeks

We document your tools, workflows, and manual touchpoints. You get a written audit report regardless of whether we proceed.

Build

2–6 weeks

We implement the agreed automations with a defined scope and fixed fee. Documented as we go.

Handover

Clean close

You own everything. Full documentation, training, and ongoing access. Retainer clients loop back to the audit — we find the next opportunity together.

What we build

AI & automation services for NZ businesses.

We don't sell tools — we design the outcome and build whatever gets you there.

Workflow Automation

Stop the manual glue work

Connect your tools and remove the manual steps between them. Built on Make, n8n, or Zapier.

CRM Setup & Integration

A CRM that works like your business

Leads, follow-ups, and pipelines that run without chasing. HubSpot, Pipedrive, or your preferred CRM.

AI Chatbots & Agents

Never miss an after-hours lead

Lead qualification, FAQ responses, and enquiry handling. Built on Claude API.

Systems Audit & Discovery

Know exactly where time is leaking

A written map of where your operations are losing time. Useful regardless of what you do next.

Custom AI Tooling

A tool built for your specific problem

Proposal drafting, document processing, knowledge search — purpose-built for your operation.

Not sure which?

We'll tell you what fits.

The discovery call maps your operation and tells you exactly where the biggest leverage is. No obligation.

Book a free call→

Why Keystone

Not another IT vendor with a tool to sell.

Most automation vendors come from a software or IT background — they understand the tools, but not always the operation. Will's background is mechatronics engineering. Before recommending any tool, he maps how the whole system fits together.

The PMP qualification adds structured delivery: defined scope, clear milestones, written documentation, and a proper close at the end. No scope drift. No rough handovers.

“We are not building dependency. Every engagement ends with you owning what was built, documented, and trained to use.”

— Will Ferguson, Founder

Systems thinking first

Mechatronics engineering background. We map how the whole operation fits together before recommending any tool.

PMP-structured delivery

Defined scope, clear milestones, written documentation. Projects close on time with a proper handover.

You own everything

Every automation, every integration, every document. Full handover with no lock-in. No ongoing dependency.

NZ-based

Local business hours, NZ context, no offshore hand-offs. We understand how NZ small businesses operate.

Fixed price, no surprises

Every engagement is scoped and priced upfront. No timesheet anxiety, no scope-creep arguments. You know exactly what you're paying and exactly what you're getting.

How we engage

Defined scope. No surprises.

Every engagement is scoped before work begins, with a fixed-fee quote in writing. You know exactly what you're getting — and we agree what it looks like together.

Discovery Audit

Free

while we build our portfolio

We map your current tools, workflows, and manual processes. You leave with a written audit — no obligation.

30-min discovery call
Written systems audit
Automation opportunity map
Clear next-step recommendation

Foundation Build

Scoped to your operation

fixed-fee quote after discovery

Core CRM setup plus workflow automation. Defined scope, full documentation and handover.

Everything in Discovery
CRM configuration & pipeline build
Core workflow automations
Tool integrations
Full documentation pack
Training & handover session
30-day post-launch support

Extended Build

Scoped to your operation

fixed-fee quote after discovery

AI agents, extended automation, and deeper integrations. Built on top of the Foundation.

Everything in Foundation
AI chatbot or custom AI tool
Extended workflow automation
Complex multi-system integrations
Advanced documentation
60-day post-launch support

Ongoing Retainer

Monthly engagement

tiered to your usage

Continued iteration, maintenance, and expansion after your build is live.

Standard 4 hrs, mid 6 hrs, or high-touch 8 hrs per month
Priority response
Iteration & new automations
Quarterly performance review

Every engagement is quoted as a fixed fee once scope is agreed — no open-ended billing, no scope-creep surprises.

The numbers

What working with us looks like.

Based on comparable NZ and AU automation engagements. We'll publish our own client data as engagements complete.

0hrs

saved per week

typical first-month admin reduction

0wks

to go-live

from scoped brief to live system

handover rate

every engagement fully documented

Ready to start?

Find out in 30 minutes if automation is right for your business.

We'll map your current operations, identify the biggest opportunities, and give you a clear picture of what's realistic — whether or not we end up working together.

30 minutes No obligation NZ-based team

FAQ

Questions about business automation.

If your question isn't here, the discovery call is the best place to ask. No question too basic.

Book a call instead→